Greenlight Comes to GSB
New Partnership Helps Parents Raise Financially Smart Kids and Teens
Greenfield Savings Bank today announced a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”) that will provide customers with new tools to help children and teens build lifelong money management skills.
Because financial education is not consistently taught in schools, many families are looking for ways to help children build confidence with money. By providing access to tools that encourage real-world learning, Greenfield Savings Bank is helping parents reinforce important financial concepts at home and prepare the next generation for financial success.
To support those conversations at home, Greenfield Savings Bank is offering customers complimentary access to Greenlight, a family-focused financial education platform with a debit card and app that helps kids and teens learn real-world money skills. Through hands-on experiences with earning, saving, spending, and giving, families can start meaningful conversations about money while parents stay actively involved in guiding financial decisions. The platform also includes Greenlight Level Up™, an interactive financial literacy experience designed to build money skills through educational challenges and rewards.
"Financial habits begin early," said Peter Albero, President and CEO of Greenfield Savings Bank. "By providing Greenlight at no cost to our customers, we're helping families build the knowledge and confidence children need to make smart financial decisions for life."
Greenfield Savings Bank customers can access Greenlight's SELECT plan at no cost† by enrolling through www.greenfieldsavings.com/personal/greenlight and linking their Greenfield Savings Bank account.
†Greenfield Savings Bank customers are eligible for the Greenlight SELECT plan at no cost when they connect their Greenfield Savings Bank account as the Greenlight funding source for the entirety of the promotion. Subject to minimum balance requirements and identity verification. Upgrades will result in additional fees. Upon termination of promotion, members will be responsible for associated monthly fees. See terms for details. Offer ends 09/22/2029. Offer subject to change and partner participation.
*Survey insights were collected by Greenlight through a Researchscape survey fielded between March 22 and March 24, 2024, among 2,310 respondents in the U.S., split between kids and teens ages 10-19 and parents of 10-19 year olds.
**Survey insights were collected by Greenlight through a Researchscape survey fielded between February 9-12, 2023, among 1,034 U.S. respondents, all of whom were working parents of 8-18 year olds.