Easthampton - Meet Our Team
Our team is excited to be a part of Easthampton and its growth as a city and a community.
Melvin Coleman
AVP Branch Manager and Officer
Melvin brings over 15 years of banking and lending experience, having excelled in every role from teller to branch manager. A Springfield native, he joined Greenfield Savings Bank to work for an institution truly rooted in people and community—and he found exactly that. Melvin is passionate about financial education, exceptional service, and fostering a collaborative environment. He’s excited to support Easthampton’s economic growth through Chamber involvement and by helping customers and businesses strengthen their financial futures.
Jennifer Cochrane
Assistant Branch Manager
With more than 30 years in banking—from encoder to Regional Manager—Jennifer brings a wealth of experience and a deep commitment to leadership, team development, and outstanding customer service. A lifelong Northampton resident with strong ties to Easthampton, she has proudly been part of Greenfield Savings Bank for over eight years. Jennifer values the bank’s genuine dedication to employees and community. She looks forward to welcoming customers, building lasting relationships, and supporting Easthampton with the personal service GSB is known for.
Tenaya Read
Senior Banking Advisor
Tenaya brings over 20 years of banking experience to her role as Senior Banking Advisor, having grown her career from teller to trusted financial resource. Raised in Greenfield and a proud Easthampton resident for 25 years, she’s thrilled to serve the community she calls home. Tenaya loves working for a true community bank that supports both customers and staff. She enjoys helping people understand their financial options, navigate products and services, and feel confident in every step of their banking journey.
Nadean Eaddy
Senior Banking Advisor
Nadean brings more than 20 years of banking experience, having advanced through roles from teller to assistant manager. Originally from Chicopee, she’s known for her warm service, strong relationship‑building, and genuine care for customers and colleagues. Nadean appreciates GSB’s supportive culture and loves being part of the close‑knit Easthampton branch team. She takes pride in helping customers succeed, celebrating wins together, and keeping the workplace filled with collaboration, encouragement, and plenty of shared laughter along the way.
Kimberly Rueda
Senior Banking Advisor
Kimberly brings 22 years of banking experience and a warm, people‑first approach to the Easthampton team. She lives in Springfield with her kids and her cat, Chase, who proudly supervises all homework and Zoom calls. Kimberly loves being part of Greenfield Savings Bank because it’s a true community bank—one that genuinely cares about people. She’s excited to join the Easthampton branch, build meaningful connections, and help neighbors feel confident in their financial journey.
Kaira Benjamin
Banking Advisor II
Kaira has been with Greenfield Savings Bank for 5 years. She didn’t always imagine a career in banking—in fact, she once dreamed of becoming a pastry chef—but opted to step away from the fast‑paced kitchen opened the door to a new professional path. Over the years, she has grown into her role as a Banking Advisor II, supporting customers and working closely with teams across multiple branches. Now, she’s excited to begin this next chapter in Easthampton and become part of a new community. Drawn to the welcoming nature of small towns, she looks forward to building relationships, getting to know the community, and discovering all the hidden gems Easthampton has to offer.